Radico Khaitan Limited, one of the largest IMFL companies in India (referred to as "Radico Khaitan" or the "Company") launches a new Brand Campaign featuring one of India's most celebrated stars who embodies Heritage with Royalty - Saif Ali Khan for its premium whisky brand - Royal Ranthambore Heritage Collection which was recently titled the Best World Whisky.
This campaign elevates luxury to new heights, blending opulence with the raw, untamed spirit of the wild, making this TVC a bold statement in the world of fine whiskies.
The Nawab of Pataudi himself, Saif Ali Khan, brings his apex game, seamlessly blending his royal heritage with the bold sophistication of Royal Ranthambore Whisky. This collaboration feels like a match made in luxury heaven! With his signature suave style and effortless charm, Saif embodies the perfect balance of nobility and allure, capturing the very essence of Royal Ranthambore Whisky. It's more than just a partnership; it's a celebration of class, charisma and unapologetically royal in every sip.
Mr. Abhishek Khaitan, Managing Director of Radico Khaitan, remarked on the new campaign, "The new Royal Ranthambore Heritage Collection Whisky Campaign is a proud moment for us as we redefine luxury in the Indian spirits industry, which we call Indi-Lux. Our whisky embodies the regal essence of Ranthambore and the untamed spirit of its iconic tigers. In Saif Ali Khan, we found the perfect embodiment of this blend of royalty and sophistication. His Nawabi heritage and effortless elegance resonate deeply with the brand's identity."
"Just as our whisky is a perfect balance of strength and smoothness, Saif seamlessly reflects the same duality. Together, we aim to deliver an unparalleled experience of luxury and tradition to discerning consumers," he added.
Mr. Amar Sinha, Chief Operating Officer of Radico Khaitan, shared his excitement on the campaign, "This isn't your average whisky campaign. When we envisioned Royal Ranthambore Whisky, we aimed to bring the concept of sipping royalty to life - and who better to embody that than Saif Ali Khan. Saif stepped in, took a sip, and let his Nawabi magic weave its spell!"
He continued, "This partnership is more than just a celebrity collaboration; it's akin to hosting a royal feast, where every detail is meticulously crafted. Saif fits our brand like the perfect finishing touch on a finely aged whisky. Together, we're creating an experience that goes beyond mere drinking; we're celebrating a lifestyle steeped in elegance and tradition. So, here's to crafting more royal moments!"
Saif Ali Khan echoed this sentiment, expressing his excitement about the synergy with Royal Ranthambore Whisky: "This brand is a beautiful blend of tradition and modern luxury, much like my own journey. I'm thrilled to be part of a campaign that truly embodies strength and sophistication, showcasing everything that makes this whisky exceptional. It has character and depth, and I feel honoured to represent such a unique fusion of heritage and contemporary flair."
In the brand campaign, Saif's regal charisma dances in perfect harmony with the whisky's rich, fullbodied flavor. Picture this: Saif, standing tall beside the majestic Ranthambore tiger, effortlessly fusing royal elegance with a modern twist. He embodies smooth sophistication and unapologetic boldness, just like the whisky itself. But this campaign is more than a celebrity endorsement; it's a dazzling celebration of two icons that redefine sophistication and tradition, inviting viewers into a world where luxury knows no bounds.
Shares of Radico Khaitan Limited was last trading in BSE at Rs. 2079.00 as compared to the previous close of Rs. 2046.45. The total number of shares traded during the day was 13484 in over 1838 trades.
The stock hit an intraday high of Rs. 2088.40 and intraday low of 2010.00. The net turnover during the day was Rs. 27699773.00. |
