Allied Blenders and Distillers Limited ("ABDL"), India's third largest IMFL company in terms of annual sales volumes between Fiscal 2014 and Fiscal 2022, has launched Zoya Special Batch Premium Gin ("Zoya"), in Mumbai. Following a launch in Gurgaon, this marks Zoya's entry into the Maharashtra market.
Zoya is made from 100% grain and natural spirits, with juniper and 12 botanicals to give it a beautiful, fresh and unique finish.
This launch underscores ABD's commitment to premiumization of portfolio and distribution of brands in premium segment. In the past few months, Zoya has won the "Campaign Innovator of the Year" award at Icons of Gin India 2024 and the "New Product of the Year" award at Ambrosia Awards INDSPIRIT 2024.
Mr. Alok Gupta, Managing Director of ABDL, expressed his excitement about the launch, stating, "We are thrilled to bring our Zoya gin to Maharashtra. We are committed to excellence and innovation as we continuously elevate the consumer experience".
Priced at Rs. 2200 for a 750ml bottle, Zoya Special Batch Premium Gin will be available across Maharashtra's top hotels, restaurants, and liquor retail stores, offering consumers a taste of its craftsmanship. |
