Thomas Cook (India) Limited, India's leading omnichannel travel services provider, and its Group Company, SOTC Travel, have achieved a significant milestone with their inaugural charter taking off from Bengaluru to Paro (Bhutan) at 100% capacity. This exceptional delivery underscores the robust demand from Bengaluru and Karnataka for premium destinations-experiences.
Post announcement of their ground-breaking Bhutan charters ex-Bengaluru, Thomas Cook & SOTC have witnessed a surge in demand for the Himalayan Kingdom. This has resulted in an enviable 100% booking status for all its charters of April 27th, May 4th and 11th. To leverage this strong and growing appetite, Thomas Cook & SOTC have launched two additional charters on May 18th and 25th, 2024.
Thomas Cook and SOTC identify South India as a vital market, contributing over 50% to Bhutan's business, with significant growth potential. Launching special charters from Bengaluru to Bhutan addresses the challenge of limited air connectivity, offering its customers convenience and cost-effectiveness. The Companies charters cater to diverse traveller preferences, with unique experiences appealing to families, friends, couples, and young India.
Mr. Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Limited, said, "We are delighted with the overwhelming response from our consumers, across Karnataka and the Southern region - resulting in a sold-out status of our inaugural Bhutan charter flight! And this has given us the confidence to operate two additional charters on 18th and 25th May.
We had handpicked Bengaluru airport as the hub/gateway for this initiative based on 3 clear opportunities: 1. Karnataka is our top source market 2. The high demand for consumers for unique destinations-experiences 3. The absence of direct connectivity for Bhutan from South India.
What is noteworthy is that all our flights are currently at a 100% booking position - reflecting a resounding success of our pioneering Bhutan Charter strategy."
Mr. Daniel D'souza, President & Country Head - Holidays, SOTC Travel Limited said, "Our charter initiative to Bhutan reiterates SOTC's sustained commitment to innovation and exceptional customer experience in this our 75th anniversary year. Our exclusive charters from Bengaluru, are aimed at empowering travellers from South India with access and convenience to Bhutan - a destination that represents a delightful diversity of stunning vistas, culture, cuisine and warm people.
Drawing on our customer feedback, and in partnership with Bhutan Tourism, Bhutan Airways and our local destination partners, our charter programs offer experiences that ensure an unforgettable journey for our customers."
Carissa Nimah, Chief Marketing Officer of the Department of Tourism Bhutan said, "This is a wonderful initiative from Thomas Cook India & SOTC, as the flight will help to boost tourism and foster closer ties between India and Bhutan. Through this charter flight, Bhutan becomes more accessible to travellers eager to explore Bhutan's unique culture and stunning landscapes, driving economic growth and cultural exchange. We see a lot of demand to visit Bhutan from the southern states of India, and a direct flight is a wonderful opportunity to simplify the journey for the guests."
Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 206.15 as compared to the previous close of Rs. 204.20. The total number of shares traded during the day was 38381 in over 685 trades.
The stock hit an intraday high of Rs. 209.50 and intraday low of 202.00. The net turnover during the day was Rs. 7897755.00. |
